Search Rank Reporting

An industry first, now you can track the impact rising or falling rankings have on revenue, for both pay-per-click campaigns and organic search listings. Bring together the power of WebPosition Gold 3 and WebTrends 7 into a single solution to give you the complete picture of your search marketing results

Dynamic Segmentation

Easily identify how any customer segment is responding to promotions and see the conversion results on the fly while you surf your site.

Custom Segmentation

Go beyond pre-defined segments such as "new visitors" vs. "repeat visitors" and define your own custom segments based on demographics, pyschographics, or other criteria that is unique to your business.

Email Campaign Analysis

WebTrends and ExactTarget have joined forces to take email campaign management and response analysis to the next level. Through this first fully integrated email marketing and web analytics solution, you can now see the complete picture of your email campaign results.

Ad-Hoc Query and Reporting

Easily discover answers to your specific questions on the fly. At the heart of every report in WebTrends 7 is a new query wizard which allows you to probe deeper into the data without re-analysis.

Visual Path Analysis

Transform complex path analysis into easy to interpret visual diagrams. The typical web analytics solution features long path reports with lots of numbers, tables and bar charts to explain information. WebTrends 7 breaks that mold. WebTrends new Visual Paths eliminates the dependency on tables and charts, making the most complex reports easier to interpret with revealing visual diagrams.

Visual Scenario Analysis

Pinpoint where visitors enter and exit a conversion scenario. Visual Scenario Analysis provides the unique ability to view the entire scenario process in an easy-to-understand funnel-like format. This provides extremely clear insight into the entry pages that lead to specific scenario pages and, more importantly, identifies the pages visitors take that lead them away from the conversion process. This allows you to easily identify the abandonment points that need to be optimized.

WebTrends SmartView

Surf your site. See your results. WebTrends SmartView makes it easy to evaluate page real estate so you can optimize link prominence, content effectiveness and improve page conversion. With SmartView, you can evaluate the popularity of each individual page link with click-through, path and scenario metrics superimposed directly on the page you're viewing.

WebTrends SmartReports for Microsoft Excel

WebTrends 7 introduces an entirely new concept, allowing Microsoft® Excel® users to integrate valuable WebTrends information into the tool they are most familiar with. More than a traditional Excel export, business users can create a WebTrends SmartReport-a complete WebTrends report fully formatted and designed for the Excel environment. SmartReports for Excel also offers the flexibility to integrate information from other spreadsheets. For example, you can now compare online product sales with product costs and then take advantage of Excel calculations for gross margin analysis.

Campaign Drilldown

Easily explore your full campaign hierarchy and optimize your marketing programs. Most solutions only provide a partial view of a customer's campaign hierarchy. With the new Campaign Drilldown in WebTrends 7, Marketers can easily obtain a complete view into their campaign results helping them understand how specific media partners, demand channels and offers contribute to ROI.

Merchandising Drilldown

Easily explore your full product hierarchy and optimize merchandising performance. Merchandising Managers can easily see how product categories, sub-categories and individual SKUs are performing in one report.

Dynamic Metrics

Discover answers to specific questions on the fly. WebTrends 7 now features Dynamic Metrics making reports completely interactive. Business users can now mine their critical web metrics on the fly within any WebTrends report.

WebTrends Express Results Viewer and Express Analysis

Automatically deliver web metrics directly to your computer desktop and stay on top of web site performance throughout the day. The Express Viewer can be customized for each user or department, letting them see just the information they're interested in, wherever and whenever they need it.

Distributed Architecture

Within the new WebTrends architecture, all of the various components, utilities and databases that compose the WebTrends system can be distributed across any number of machines for the greatest scalability and reliability. A master scheduler component ensures that system jobs are properly distributed across all hardware resources. Administrators can monitor CPU, RAM and disk space utilizations, event schedules, processing errors, system health and much more

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Administration Console Enhancements

Easily provide critical insight to business users. WebTrends continues to lead the industry with continuous improvement to key administration features, making web analytics easier for users to access, and easier for technical administrators to administer. New enhancements to the Administration Console allow you to easily configure Dashboards with a drag-and-drop dashboard builder, set up scheduled exports using the new job Scheduler and delegate Template-level user permissions, to give individuals the most relevant information and more.